Pro musician. Agency operator. Same obsession, different stage.
The entrepreneurship came first. Years of building online businesses to fund a single dream: studying at Berklee College of Music in Boston. He made it. After Berklee, Alessandro moved to London to perform.
Almost immediately, musician friends started asking for marketing help. Then paying for it. The Social Target grew out of that. Built in 2017 from word of mouth in the creative and performance community. Nine years and 600+ clients later, still operating, still obsessed.
Today Alessandro performs eight shows a week in the Olivier-Award-winning West End production of Titanique.
Not a marketer who plays music on the side. Not a musician who runs a side hustle. Both. Properly. For nine years.
StudiedBerklee
West EndTitanique
AgencySince 2017
Titanique
Hamilton
School of Rock
Bat Out of Hell
I Should Be So Lucky
Tarantino Live
Titanique✦Hamilton✦School of Rock✦Bat Out of Hell✦I Should Be So Lucky✦Tarantino Live✦Titanique✦Hamilton✦School of Rock✦Bat Out of Hell✦I Should Be So Lucky✦Tarantino Live✦
Three things.Done properly.
01 / 03
Marketing
Paid ads + organic content strategy across every platform that matters. Meta, TikTok, LinkedIn, YouTube, Google Ads. Plus email, SEO, podcasting. Lead-gen funnels, landing pages, and getting found in AI search (ChatGPT, Perplexity, Google AI).
Workflows that let your small team punch above its weight. We audit, build, and maintain the systems so you scale without scaling headcount. AI agents trained on your brand voice, custom-built on direct API connections.
Brand identity, packaging, websites, apps. Built so every touchpoint. Physical or digital. Feels like the same company. Logo, type, colour and voice in one style guide; websites on Next.js, Webflow, Shopify or Framer.
“01In just three months we’ve been so busy we’re now looking for another chiropractor. We couldn’t be happier.
Gary BacklundChiropractor · Founder
“02They really understand our business and can advise on how to make a small budget go a long way.
Sophie ThomsonFoundPop · E-commerce
“03I’ve been working with The Social Target since 2017. Project management, paid ads, strategy consulting. Always there. Always fast.
LokmanVideoYouTube creator · 2M subs
“04We needed someone fast, reliable and autonomous to run the campaigns. The Social Target came through with it. Look no further.
Eddy HackettThe Lost Estate · Immersive theatre
“01In just three months we’ve been so busy we’re now looking for another chiropractor. We couldn’t be happier.
Gary BacklundChiropractor · Founder
“02They really understand our business and can advise on how to make a small budget go a long way.
Sophie ThomsonFoundPop · E-commerce
“03I’ve been working with The Social Target since 2017. Project management, paid ads, strategy consulting. Always there. Always fast.
LokmanVideoYouTube creator · 2M subs
“04We needed someone fast, reliable and autonomous to run the campaigns. The Social Target came through with it. Look no further.
Eddy HackettThe Lost Estate · Immersive theatre
“01In just three months we’ve been so busy we’re now looking for another chiropractor. We couldn’t be happier.
Gary BacklundChiropractor · Founder
“02They really understand our business and can advise on how to make a small budget go a long way.
Sophie ThomsonFoundPop · E-commerce
“03I’ve been working with The Social Target since 2017. Project management, paid ads, strategy consulting. Always there. Always fast.
LokmanVideoYouTube creator · 2M subs
“04We needed someone fast, reliable and autonomous to run the campaigns. The Social Target came through with it. Look no further.
Eddy HackettThe Lost Estate · Immersive theatre
“01In just three months we’ve been so busy we’re now looking for another chiropractor. We couldn’t be happier.
Gary BacklundChiropractor · Founder
“02They really understand our business and can advise on how to make a small budget go a long way.
Sophie ThomsonFoundPop · E-commerce
“03I’ve been working with The Social Target since 2017. Project management, paid ads, strategy consulting. Always there. Always fast.
LokmanVideoYouTube creator · 2M subs
“04We needed someone fast, reliable and autonomous to run the campaigns. The Social Target came through with it. Look no further.
Eddy HackettThe Lost Estate · Immersive theatre
“05Motivational and a calming influence at all times. They have helped transform our cultural business.
Chris Smith & Richard TurnerOld Dirty Brasstards · Touring
“06The level of competency and creative ideas have helped me a lot. Always fast. They find a solution for every situation.
Antonio PalmucciYouTube creator · 5M subs
“07Alessandro thinks hard about what’s good long-term for my business and helps me achieve it in a way that aligns with my brand image. Full of ideas, but never pushy. This is my baby, and I trust him with it.
JP BouvetThe JP Bouvet Method · Drum education
“05Motivational and a calming influence at all times. They have helped transform our cultural business.
Chris Smith & Richard TurnerOld Dirty Brasstards · Touring
“06The level of competency and creative ideas have helped me a lot. Always fast. They find a solution for every situation.
Antonio PalmucciYouTube creator · 5M subs
“07Alessandro thinks hard about what’s good long-term for my business and helps me achieve it in a way that aligns with my brand image. Full of ideas, but never pushy. This is my baby, and I trust him with it.
JP BouvetThe JP Bouvet Method · Drum education
“05Motivational and a calming influence at all times. They have helped transform our cultural business.
Chris Smith & Richard TurnerOld Dirty Brasstards · Touring
“06The level of competency and creative ideas have helped me a lot. Always fast. They find a solution for every situation.
Antonio PalmucciYouTube creator · 5M subs
“07Alessandro thinks hard about what’s good long-term for my business and helps me achieve it in a way that aligns with my brand image. Full of ideas, but never pushy. This is my baby, and I trust him with it.
JP BouvetThe JP Bouvet Method · Drum education
“05Motivational and a calming influence at all times. They have helped transform our cultural business.
Chris Smith & Richard TurnerOld Dirty Brasstards · Touring
“06The level of competency and creative ideas have helped me a lot. Always fast. They find a solution for every situation.
Antonio PalmucciYouTube creator · 5M subs
“07Alessandro thinks hard about what’s good long-term for my business and helps me achieve it in a way that aligns with my brand image. Full of ideas, but never pushy. This is my baby, and I trust him with it.
JP BouvetThe JP Bouvet Method · Drum education
We’re not for everyone.
Saying so out loud saves your time and ours. If you’re one of these, we’ll point you somewhere you’ll be happier.
01Cheap-seekers shopping on price
02Anyone expecting overnight results
03Vanity-metric chasers. "I just want more followers"
If none of that describes you. Let’s talk. The intake form below tells us in 90 seconds whether we’re a fit.
READYWHEN YOUARE.
Tell us about your business in ninety seconds. If it’s a fit, we reply by email within the working day. If not, we send you something useful instead. No moon-promising. Ever.
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