The Social Target↳ TST Lab · Assembly film
Lab · Nº AF-01
SCROLL IT APART.
A product film your thumb directs.
Below is a complete exploded-view commercial for a camera that does not exist. Every pixel AI-rendered, every part moving on a straight mechanical axis, driven entirely by your scroll.
↳ How it’s made
01
Two frames, both rendered
The assembled hero and the fully exploded view are generated as stills first. Same camera, same light. The end state of the film is locked pixels before any motion exists.
02
One interpolation
A video model travels between the two locked frames. The lens detaches on its axis, boards lift out, screws hang beside their threads. No animation software, no 3D scene, no camera crew.
03
Your scroll is the timeline
The film is split into 149 frames and painted to a canvas by scroll position. Scroll down, it comes apart. Scroll up, it reassembles. The same treatment Apple uses for product pages.
The treatment works for any product with real parts: watches, audio gear, appliances, packaging. Total compute for the film above was about a dollar. The expensive part was never the pixels. It’s knowing which sixty seconds of engineering to show.
Want your product taken apart?
Send us the product. We’ll send back the film, the landing page, and the scroll.
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