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About

Same obsession,different stage.

We’re a London studio quietly running paid, content, AI automation and design & build for ~50 established brands. We started in 2017 and have 600+ clients on the ledger. We mean what we say and we’re happy to put it in writing.

Est. 2017London600+ clients

Alessandro Lombardo. Founder of The Social Target, London.
Same obsessionDifferent stageBerklee → LondonEst. 2017600+ clientsStudio voice

Four positions · no exceptions

Four positions,no exceptions.

  • Position 01

    Default mode

    We deliver what we said we would, faster than you expected.

    We don’t sugarcoat and we don’t promise the moon. If we said it, we meant it, and if we can’t, we tell you upfront. The brief is the contract.

  • Position 02

    Focused range

    We sell three things, done properly.

    Marketing, AI Automation and Design & Build. We don’t sell ten things badly, so the brief stays clean and the deliverables stay sharp.

  • Position 03

    Quiet practice

    We work behind closed doors.

    We do long-term retainers rather than one-night-stand projects, because trust is earned in the room over months. We don’t advertise DFY services on cold ads.

  • Position 04

    Position-led

    We’re not the cheapest. We’re the most effective.

    We work with established brands ready to level up, and we charge premium prices for premium results. If you’re shopping on price, this isn’t the agency.

Retainers, not pitchesRelationships since 2017Antonio Palmucci: Guinness World Record, 201815× ROAS~3B viewsOlivier-winning night job

Founder

ALESSANDROLOMBARDO.

↑ Alessandro Lombardo · London · 2026

Pro musician and agency operator: same obsession, different stage.

The entrepreneurship came first: years of building online businesses to fund a single dream, studying at Berklee College of Music in Boston. He made it, and after Berklee Alessandro moved to London to perform.

Almost immediately, musician friends started asking for marketing help, and then paying for it. The Social Target grew out of that in 2017, built on word of mouth in the creative + performance community. Nine years and 600+ clients later, we’re still operating and still obsessed.

Today Alessandro performs eight shows a week in the Olivier-Award-winning West End production of Titanique. Past credits include Hamilton, School of Rock, Bat Out of Hell, I Should Be So Lucky, and Tarantino Live.

TitaniqueHamiltonSchool of RockBat Out of HellI Should Be So LuckyTarantino Live

Boston, USA

Berklee

West End · Olivier winner

Titanique

Agency operator

Since 2017

Years
09
Clients
0612
Active
0050

He isn’t a marketer who plays music on the side,

or a musician who runs a side hustle.

He’s done both properly for nine years.

Founded
2017
Engagements
600+
Longest retainer
9 yrs
Pillars
3

READY WHEN
YOU ARE.

Tell us about your business in ninety seconds. If it’s a fit, we reply by email within the working day. If not, we send you something useful instead. We never promise the moon.

The Social Target · Limited · Est. 2017 · London