Start a project Blog · Field notes
What we’re re-thinking.
Strategy notes from inside the studio on paid media, organic, brand systems and AI automation. It’s the thinking we used to keep private, posted openly so you can read the practice before you hire it.
Latest · top of the stack
How to choose a food and drink marketing agency: match the agency to each channel, because each one carries its own rules
A food or drink brand should choose an agency channel by channel, because shelves, retailer apps, paid social and its own shop each carry different rules.
Read the postAll plates · gallery wall
Filter by category. Read by colour.
Showing 24 of 117 older posts, newest first
How to choose a luxury brand marketing agency: ask how it builds demand without price cuts or false scarcity
How to judge a luxury brand marketing agency on discounts and false scarcity, comparing six ways to get the work done and the written answers to ask for.
How to choose a SaaS marketing agency: match the kind of help to your stage
Stage decides whether a SaaS company needs a fractional leader, a demand shop or a search specialist, and which numbers to hold each to.
How to choose a cosmetic surgery marketing agency: ask to see who signed off its ads
A buyer's guide to cosmetic surgery marketing agencies: read five documents for who approved each ad and whether patients had time to decide.
How to choose a car dealership marketing agency: test how it writes finance offers
Eight questions that test whether a car dealership marketing agency can write finance, payment and lease adverts that follow the US and UK rules.
How to choose a home care marketing agency: test it on families and on carers
Home care providers market to families and to carers at once, so test a marketing agency on both audiences, in order, from shortlist to first report.
How to choose a wellness clinic marketing agency: weight the scorecard by what you actually sell
A scorecard for choosing a wellness clinic marketing agency, with weights that change depending on whether you sell massage, tests or IV drips.
How to choose a marketing agency for personal trainers: pick the one that grows your income without needing more of your hours
How to judge a marketing agency for personal trainers, from checking your badge to asking how many clients a full diary can take.
How to choose a yoga and pilates studio marketing agency: test where your members really come from
Marketplaces such as ClassPass can fill mats yet change what each seat earns, so test five beliefs about where your members really come from.
How to choose a martial arts school marketing agency: pass the safeguarding gate before you judge the leads
Pick a martial arts school marketing agency by testing how it handles children's photos, consent and parent-facing ads before you compare lead costs.
How to choose a dental marketing agency: run the rule check before you judge the creative
Dental advertising answers to the GDC, the ASA and state boards. Test an agency on those rules first, then weigh its creative, ownership and contract terms.
How to choose a marketing agency for plumbers: sort out your own side first
A guide for plumbers choosing a marketing agency: get your phone, licence details, badges and reviews in order first, then judge agencies on how they use them.
How to choose an aesthetics clinic marketing agency: find out if it has kept up with the rules
Nine questions to put to an aesthetics clinic or med spa marketing agency, from patient reviews to the physician behind each treatment, to see if it knows the rules.
How to choose a roofing marketing agency: ask to see the paperwork first
Ask a roofing marketing agency for four documents: a guarantee ad with its approval note, a review log, a report page and its storm-week contract clause.
How to choose an HVAC marketing agency: test it before the rush, not during it
How to pick an HVAC marketing agency: hire before the rush, test it on planned servicing first, and check its claims against the rules for your trade.
How to choose a marketing agency for chiropractors, physios and osteopaths: judge it route by route
Judge a marketing agency for chiropractors, physios and osteopaths one patient route at a time: search and maps, AI answers, and referrer and insurer listings.
How to choose a marketing agency for builders: work out what limits your firm first
Find out whether crews, enquiries or the kind of project limits your building firm before you pick a marketing agency, because each answer points to a different one.
How to choose a marketing agency for electricians: check registration eligibility, then compare the commercial work
A scheme logo is a claim customers can check, so make accurate registration marks the gate for a marketing agency for electricians, then score its commercial work.
How to choose a law firm marketing agency: clear the regulatory gate before you judge fit
Which rules a law firm marketing agency must clear in England and Wales and the US before you compare fit, price or portfolio, and what a pass looks like.
How to choose an estate agent marketing agency: follow your money to what it should own
Follow one pound of marketing spend from portal fees to commission, and see what an estate agent or real estate agent should make any agency own and report.
How to choose a marketing agency for accountants: settle your own plan before the busy season
Decide which clients and services you want more of before the January and April peaks, because an agency can only market the choices you have made.
How to choose a landscaping marketing agency: agree what day ninety must show
Agree what a landscaping agency must show by day ninety, then plan the year around turf, planting and crew capacity. Includes an email to send your shortlist.
How to choose a marketing agency for kitchen and bathroom fitters: test how it handles the long wait
A meeting script for kitchen and bathroom fitters and showrooms: what to ask an agency, what to listen for, and what to ask next when the answer is vague.
How to choose a solar and heat pump marketing agency: check which of its claims the incentive changes have broken
The US home solar tax credit ended with 2025 and UK grants carry strict limits, so some familiar claims now fail. Six beliefs to test before you hire.
How to choose a pest control marketing agency: match it to the buyer you want more of
Householders and businesses are advised to pick a pest control firm in different ways. This guide judges an agency channel by channel, with separate checks for each.
READY WHEN
YOU ARE.
Tell us about your business in ninety seconds. If it’s a fit, we reply by email within the working day. If not, we send you something useful instead. We never promise the moon.
The Social Target · Limited · Est. 2017 · London