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Case study · Branding

Paris Caseificio Artigianale

Packaging design across the cheese range.

Food · artisan packaging

Paris Caseificio Artigianale artisan cheese brand identity
BrandingFood · artisan packagingOn retainerCase studyThe Social Target

The work

Paris Caseificio Artigianale is an Italian artisan cheesemaker. We designed the packaging across the full flavour range. A system rather than a series of one-offs, so a new variant can launch inside the existing visual language.

Each flavour has its own colour and typographic accent, but the structural template. Logo lockup, ingredient panel, regulatory zone. Stays constant. That’s what makes a range feel like a range on a fridge shelf.

More work

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The Social Target · Limited · Est. 2017 · London