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The Social Target
· Brief ·· Reply ·· Fit ·· Run ·· Compound ·· Brief ·· Reply ·· Fit ·· Run ·· Compound ·
↳ Process · how engagements actually run
Brief. · Reply.
Run. Compound.
Five steps from the first inquiry to a multi-year retainer. The bits that usually feel like agency theatre. Fixed packages, qualification calls, sales decks. Aren’t in this list because we don’t do them.
Step 01 · ≈ 90 seconds
01
Brief
You send the brief at /contact (or by email). We read every one by hand. No auto-routing, no Cal.com link the second you submit.
Five questions, ninety seconds. The form covers what you do, where the friction is, the budget shape you can live with. Be honest. Vague briefs cost both of us a fortnight of misalignment downstream.
↓ Next · Step 02
Step 02 · Within the working day
02
Reply
We write back by email within the working day. Either with thoughtful questions, an honest no, or a written proposal for how we’d work together.
Talking in writing first is how we figure out whether the fit is real. The bar for us moving to a call is that the brief reads as something we can genuinely help with. Not the fact you filled in the form.
↓ Next · Step 03
Step 03 · Inside the first week
03
Fit
If the brief lands, we map modules across the three pillars into a custom retainer. You see the scope, the cadence, the cost. All in writing. Before anything is signed.
No fixed packages. The proposal includes which modules run from day one, which run later, what the trigger is for adding scope, and what the off-ramp looks like at quarterly review. Nothing locked in beyond what both sides want.
↓ Next · Step 04
Step 04 · Monthly cadence
04
Run
We kick off. Monthly cadence on deliverables. Async updates as you need them. Quarterly review checkpoints baked into every engagement.
The cadence is built around your business, not our reporting calendar. We default to a shared workspace + monthly summary + ad-hoc email. But if your team prefers Slack, Notion, or a weekly call, we adapt.
↓ Next · Step 05
Step 05 · Multi-year by default
05
Compound
Long retainers are normal here. Our longest is nine years. We treat every month like opening night. The brand pays us to bring the same intensity month one or month seventy-two.
Quarterly reviews are when we widen, narrow, or call it. Either side can. It’s in the proposal. The fact most clients stay multi-year is the compounding doing its job, not lock-in.
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.
↳ Bootstrap Marketing · weekly
Read the practice
before you hire it.
Weekly strategy notes from inside the studio. Paid, organic, brand, AI automation. The thinking we used to keep private, posted openly so you can read it before you brief us.