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Case study · Online learning

Daniele Chiantese

Under 10k → 76k subscribers, and a school of his own.

Drummer, author and educator · Ongoing

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Daniele Chiantese YouTube channel
YouTube subscribers
<10k → 76k+
Instagram
More than doubled
Built
Brand, school, shop
Online learningDrummer, author and educatorOngoingCase studyThe Social Target

Before

<10kYouTube subscribers

Now

76k+YouTube subscribers

The work

Daniele Chiantese is a drummer, a teacher and the author of method books like Critical Comping. When we started, his YouTube channel had fewer than 10,000 subscribers.

We grew the audience first. YouTube is now past 76,000 subscribers, and his Instagram following has more than doubled.

Then we built him a home of his own: a brand identity, a mailing list, a free lesson to start with, and a course platform and shop at shop.danielechiantese.it, where his books and courses are sold together.

The shop is just starting to sell. The audience it sells to is already there.

The approach

How the growth actually happened.

  1. 01

    Audience first

    YouTube from under 10,000 to more than 76,000; Instagram more than doubled.

  2. 02

    A look of his own

    A look built for him: a master at the kit, after hours.

  3. 03

    A free lesson to start

    A free lesson that turns viewers into subscribers.

  4. 04

    His own shop

    His own course platform and shop for books and courses.

Gallery

2 more from the daniele chiantese archive.

More work

Three more to chew on.

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The Social Target · Limited · Est. 2017 · London