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Case study · Music

Emilio Antonelli

30+ new students in under four months.

Drum teacher, Padova · Jun 2026 – present

Emilio Antonelli website, drum lessons in Padova
New students
30+
Timeframe
Under 4 months
Diary
Nearly full
MusicDrum teacher, PadovaJun 2026 – presentCase studyThe Social Target

The work

In Padova, a drum teacher’s year is decided in June. That is when Emilio Antonelli came to us, with September’s diary still empty.

We built him a website that does one thing: book a free trial lesson. Then we ran Meta campaigns aimed at adults with a long-held wish to play, and at parents looking for a serious teacher.

In under four months, more than 30 new students signed up. His diary is close to full.

The approach

How the growth actually happened.

  1. 01

    One job: a trial lesson

    One job: get people to book a free trial lesson.

  2. 02

    Adults and parents

    Meta ads for adults who always wanted to play, and for parents.

  3. 03

    Full by September

    Started in June so the diary was full for September.

More work

Three more to chew on.

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