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The Social Target· Fitness ·· CrossFit Aldgate · CrossFit Farringdon ·· 2021 – present ·· Case study ·· The Social Target ·· Fitness ·· CrossFit Aldgate · CrossFit Farringdon ·· 2021 – present ·· Case study ·· The Social Target ·
↳ Case study · Fitness
Movement Labs
Started with the website. Now we run the socials and the ads too.
CrossFit Aldgate · CrossFit Farringdon2021 – present
/ Viciny // Ikonic Beer // Rhapsody Of Fire // Viciny // Ikonic Beer // Rhapsody Of Fire /
↳ The work
Movement Labs runs two CrossFit communities in central London: CrossFit Aldgate and CrossFit Farringdon. We came in in 2021 to rebuild the website on a more future-proof foundation and to widen the audience surface beyond the existing CrossFit member base.
Beyond the build, the relationship has been about quiet competence: ongoing IT management, performance maintenance, and being the people they call when something needs to ship. Not glamorous. But it’s the work that lets the in-gym team focus on the members.
Since then the work has grown into marketing. We set the social media strategy and manage the channels, edit the video content, and run Movement Labs’ Meta ads (Google Ads in the past). We haven’t published numbers for the marketing work yet, so you won’t find any here.
↳ More work
Three more
to chew on.
iOS + Android retail-tech app
Viciny
Full UI/UX design for an Italian store-and-boutique finder.
Read the case→Beverage · branding & packaging
Ikonic Beer
Logo + limited-edition packaging for an Italian craft release.
Read the case→Music · branding + paid
Rhapsody Of Fire
Album branding for *The Eighth Mountain* + Master of Peace tour.
Read the case→
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.