The work
Movement Labs runs two CrossFit communities in central London: CrossFit Aldgate and CrossFit Farringdon. We came in in 2021 to rebuild the website on a more future-proof foundation and to widen the audience surface beyond the existing CrossFit member base.
Beyond the build, the relationship has been about quiet competence: ongoing IT management, performance maintenance, and being the people they call when something needs to ship. It isn’t glamorous, but it’s the work that lets the in-gym team focus on the members.
Since then the work has grown into marketing. We set the social media strategy and manage the channels, edit the video content, and run Movement Labs’ Meta ads (Google Ads in the past). We haven’t published numbers for the marketing work yet, so you won’t find any here.
