Skip to content
Start a project

Case study · Online learning

Suonare la Batteria

Revenue up 30 to 40% in six months.

Online drum school · 18,000+ students · 6 months

Corrado Bertonazzi teaching a paradiddle routine on YouTube
Yearly revenue
+30–40%
Students
18,000+
Timeframe
6 months
Online learningOnline drum school · 18,000+ students6 monthsCase studyThe Social Target

The work

More than 18,000 drummers have learned through Suonare la Batteria, Corrado Bertonazzi’s online school, one of the biggest in Italy.

A school that size does not need a new idea. It needs the parts it already has to work harder. We spent six months on three of them: the YouTube channel, the online sales pages and the email offers.

Over those six months, yearly revenue rose by 30 to 40%.

The approach

How the growth actually happened.

  1. 01

    More drummers in

    A channel plan that brings new drummers into the school.

  2. 02

    Pages that convert

    Sales pages tuned so more visitors become students.

  3. 03

    Past students, back

    Email offers to the existing list, so past students come back.

More work

Three more to chew on.

← All cases
VicinyIkonic BeerRhapsody Of Fire

READY WHEN
YOU ARE.

Tell us about your business in ninety seconds. If it’s a fit, we reply by email within the working day. If not, we send you something useful instead. No moon-promising. Ever.

The Social Target · Limited · Est. 2017 · London