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The work
Swimwear has one season to sell a year’s collection. Vai Swim, founded by Molly, made clean, sunlit swimwear, and for two of those seasons we ran its growth.
We worked with Molly for two seasons, in 2022 and 2023. We ran the Meta ads, set up partnerships with influencers who already wore the kind of thing Vai Swim made, and produced the video and static content for the ads.
Across those seasons the brand grew 40% year on year.
The approach
01
Campaigns timed to the season, when people are buying.
02
Partnerships with creators whose audience already fits the brand.
03
Video and static ads produced for each season’s collection.
More work
Music · branding + paid
Album branding for *The Eighth Mountain* + Master of Peace tour.
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Automotive · vehicle wrap
Special-edition Mitsubishi Lancer Evolution X wrap design.
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Food · artisan packaging
Packaging design across the cheese range.
Read the caseTell us about your business in ninety seconds. If it’s a fit, we reply by email within the working day. If not, we send you something useful instead. No moon-promising. Ever.
The Social Target · Limited · Est. 2017 · London