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Case study · Branding

Ikonic Beer

Logo + limited-edition packaging for an Italian craft release.

Beverage · branding & packaging

Ikonic Beer can packaging design
BrandingBeverage · branding & packagingOn retainerCase studyThe Social Target

The work

Ikonic Beer briefed us on a refreshed logo and limited-edition packaging tied to a new release. The goal was a more confident, younger visual register that could hold its own on a crowded Italian craft-beer shelf.

Identity work, packaging illustration and print-production specifications all flowed from a single visual system. So the limited run reads as an extension of the brand, not a one-off promo.

More work

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The Social Target · Limited · Est. 2017 · London