The register and the licence: what customers can check before the call
In England and Wales, the Registered Competent Person Electrical site lets a householder or landlord find a registered electrician by postcode, or search by company name to see whether an electrician is listed as registered. The charity Electrical Safety First strongly recommends using only a registered electrician. England's government list for fixed electrical installations in dwellings names BESCA, Blue Flame Certification, Certsure, NAPIT and OFTEC, and Certsure trades as NICEIC. Scheme members can self-certify certain building work under Part P of the Building Regulations (in England, for example a new circuit, a replacement consumer unit (fuse box) or a rewire) instead of going to building control. An electrician missing from the register cannot be found by that search, whatever the ads say.
The listing only helps while it is current. In December 2025, Hillingdon Council reported that a construction company in Uxbridge and its director had been ordered to pay more than £4,000 after NICEIC logos appeared on the company's van without authorisation; it had previously been registered as a NICEIC certified contractor between 16 December 2019 and 4 January 2024, and was no longer authorised after that date. The risk is the lapsed registration with the logo still up, so a scheme change or a lapse means the van, the website and the Google profile change that week.
In Texas, anyone who performs, or offers to perform, non-exempt electrical work must be licensed and perform that work through a licensed electrical contractor. The rule that shows on the street is the van: a licensed electrical contractor puts its name and licence number on both sides of each vehicle the business owns or operates for electrical work, in contrasting letters at least two inches high, with TECL before the number, so the licence is visible on every driveway you park on. The same rule also covers advertising and paperwork; read it in full before the vans are lettered. California adds a scope rule: you cannot advertise for work outside the classifications you are licensed for, so a masonry contractor cannot advertise electrical work without the C-10 electrical licence.
Google Maps: one service area, set to the jobs you will drive to
Google says local results are mainly based on relevance, distance and popularity. An electrician who travels to customers runs a service-area business, and Google's guidelines say the profile's service area shouldn't extend farther than about two hours of driving time from your base, though larger areas may suit some businesses. Set yours tighter, to the places you would really quote, because an enquiry from outside it costs a phone call and a no.
The profile and the website say the same things: scheme name, job types (EICRs, the electrical installation condition reports landlords need; consumer unit changes, or panel upgrades in the US; rewires; EV chargers) and area. We count calls from the listing, then the booked jobs they became.
Search ads and Local Services Ads: one campaign per kind of job
Electrician is an eligible Local Services category in the UK and the US, and the US page treats it as urgent because of calls about problems like exposed wiring.
Whether Local Services Ads earn their place depends on your job mix. An emergency call-out is urgent, local and quick to decide, which suits a pay-per-contact panel in the areas you are eligible for, staffed so the calls are answered. A rewire or consumer unit replacement is planned and higher value, and the customer compares quotes over days, so it gets its own search campaign with its own landing page. Landlord inspections run on a known cycle, so agents and reminders, below, can reach them before the landlord searches. Our paid media team splits the account that way and reports cost per booked job for each type, because an emergency call-out and a rewire cost different amounts to win.
Landlords and letting agents: the accounts that come back
In England, private landlords must have the electrical installations in their properties inspected and tested at least every five years by a qualified and competent person. The most recent report can set a shorter interval. The regulations exclude some tenancies, such as long leases and shared accommodation with the landlord. Wales has its own duty for private and social landlords. The English Housing Survey counted 4.7 million privately rented households, 19% of all households, in 2024-25. In England, social landlords are a newer buyer: for social housing tenancies granted before 1 December 2025, the regulations came into force on 1 May 2026, with a first inspection due before 1 November 2026.
A duty on a fixed cycle turns one won inspection into a customer whose next job has a date. A landlord with four flats is four reports on the same cycle, and a letting agent managing many landlords can bring many addresses through one relationship. So the channel here is a person: an agent who gets one phone number, one email address, reports in a consistent format and a reminder before each property falls due. We report landlord and agent accounts active, the properties they cover and how many rebooked on time, because that recurring base is what keeps the diary steady between call-outs.
Email: the reminder before the report falls due
The date of the last report and the interval it sets give each property its next inspection due date, the most useful field in an electrician's customer list: five years at most for a private let in England, or sooner where the report requires it. A reminder sequence that starts before that due date reaches the landlord in time to book. Our email marketing work builds that sequence from the job type and date recorded when each job closes.
Reviews in the customer's words, the certified job in yours
Fake reviews are out on both sides. In the UK, the CAP Code says marketing must not contain fake consumer reviews, and in the US, the FTC rules out the idea that a business may pay incentives for 5-star reviews if the reviewer discloses them.
An electrician's work is hidden behind plaster once it is done, so the job needs describing somewhere. Put that on your own pages, in a project write-up that names the work and the certificate: a consumer unit replaced and certified, an EICR for a two-flat landlord, a charger fitted on a driveway. Ask for the review separately, when the certificate or report is handed over, and ask for the customer's own account in their own words. It also respects the line in Google's Maps policy against merchants requesting that specific content be included, since yours leaves the customer to choose what to mention. The next customer shopping for that job then finds the detail in your write-up and the experience in the review. If you quote a review in an ad, keep the customer's original words and contact details with the job record: one of the CAP Code's testimonial rules is that marketers must hold documentary evidence that a testimonial is genuine and contact details for the person who gave it.
Social and the website: the planned jobs
People planning a rewire or a charger take longer to decide than someone with a fault, and we expect that slower decision to leave time for them to see finished work on social, so planned work gets Meta ads and organic posts that show finished jobs, with the scheme mark or licence number visible only where you are authorised to show it.
Chargers are the clearest planned job, and grant wording is the part that changes the ad. In the UK, you need to be an OZEV authorised installer to claim the chargepoint grants, and five grant schemes are available until 31 March 2027, so grant wording runs only while you hold the authorisation and the schemes are open. In the US, the IRS home charger credit covered qualifying property placed in service at your main home from January 1, 2023, to June 30, 2026, subject to further conditions the IRS lists, so do not advertise it as current.
A rule change makes a useful post: Texas adopted the 2026 National Electrical Code as the state electrical code, with a limited exception for ground-fault circuit interrupter requirements for certain outdoor outlets, effective 1 September 2026, which a Texas electrical contractor can explain for a homeowner's next outlet job. Our SEO work turns the same answers into website pages that search and AI assistants can read.
We take on electricians and electrical contractors in the UK and the US, work across both countries' time zones, and quote in GBP or USD.
↳ Frequently asked
01Can I put the NICEIC or NAPIT logo on my van and website?
Only while the scheme authorises you, and within the scheme's own rules for its logo. In December 2025 Hillingdon Council reported a construction company and its director ordered to pay more than £4,000 between them after van signs implied accreditation it had held until January 2024 but no longer had. If you change scheme or let a registration lapse, take the old logos off the van, the website and the Google profile that week.
02Which electrical jobs deserve their own ad campaign?
The ones that are decided differently. Emergency call-outs are urgent and local, so they suit Local Services Ads and short search ads in the areas you cover. Rewires and consumer unit replacements are planned and higher value, so they get their own search campaign and landing page. Chargers are planned too, so they can run on social as well as search. Landlord inspections recur, so reminders and letting agents bring that work in before anyone searches.
03How should I ask customers for a review?
Ask for their own account in their own words, and do not say what to mention. Google tells merchants not to ask for specific content in a review, so the job and the certification belong in your own project description. Ask when you hand over the certificate or report, send the same request to every customer, and never tie a reward to the rating.
04Do I need OZEV authorisation to offer grant-funded charger installs?
Yes, for the grant-funded part. The government says you need to be an OZEV authorised installer to claim the OZEV chargepoint grants, so a customer counting on grant money needs an authorised installer. Five grant schemes run to 31 March 2027. Charger installs without a grant are a separate offer, and any grant wording comes down when the schemes close.
05How do I win landlord and letting agent work now landlords must have the electrics tested?
Treat each landlord as a repeat customer. Private landlords in England must, with some exceptions, have the electrics tested at least every five years, so record every property's report date and contact the owner or agent before the next one falls due. Give agents one phone number and one email for many addresses. Wales has its own duty for landlords.
06What has to go on my van as a Texas electrical contractor?
Texas rules say a licensed electrical contractor displays its name and licence number on both sides of each vehicle owned or operated by the business and used in electrical work, in contrasting lettering at least two inches high, with the letters TECL before the number. Advertising, proposals and invoices have their own requirements in the same section, so check the whole rule before the signwriter starts.
07How do I work out what a booked job costs me from marketing?
Divide what you spent on a channel by the jobs it booked. Do it per channel (Maps, Local Services Ads, search ads, landlord outreach) and per job type, because a call-out and a rewire do not cost the same to win. We report against your job records, and for our own fees we send a real quote within 48 hours of you contacting us.