The work
Old Dirty Brasstards came to us via the Arts Council England Culture Recovery Fund. The grant covered the marketing transformation we were brought in to lead. The brief: rebuild how the band finds and sells to fans across the UK.
The system that came out of that work (themed shows, audience-led routing and paid acquisition tied to local touring dates) has now run for two-plus years. 95% of events sold out, blended return on ad spend has averaged above 15x, and the engine keeps compounding because the audience data keeps growing.
Next phase of the partnership: opening digital-merch sales channels so the post-show monetisation matches the in-venue numbers.
