The work
Antonio Palmucci joined the roster in late 2017 at around 400,000 subscribers. The retainer covers the full creator operating system: brand strategy, project management, content production and paid acquisition.
The channel is now past 5 million subscribers and past 3.8 billion lifetime views. He holds an official Guinness World Record, awarded in 2018 for the most viewed PAC-Man video. A single video has since passed 430 million views.
Outside the channel, we built and shipped Tony Epic Run, a branded mobile game for iOS and Android. Sixteen months end-to-end: concept, 2D/3D animation, build, store launch, and ongoing promotional 2D + 3D motion work to push installs.
