The work
The Lost Estate produces large-scale immersive theatre in London. For The Great Murder Mystery we were brought in on the marketing side: full funnel strategy plus Meta paid campaigns covering both ticketing and the brand build around the show.
The run sold more than 11,000 tickets and was effectively sold out across its ten-week schedule. The campaign worked because the funnel was sequenced: cold awareness creative front-loaded, mid-funnel retargeting against engaged audiences, and a tight bottom-of-funnel push as each performance week approached capacity.
