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Case study · E-commerce

Elspiri Swimwear

A 3.5x return, and videos that hit a million views.

Designer swimwear, Miami · 2023

Tell us about your business
Elspiri swimwear models in green bikinis
ROAS
~3.5x
Views
~1M on top videos
Scope
Ads, web, video
E-commerceDesigner swimwear, Miami2023Case studyThe Social Target

The work

Elspiri was a Miami swimwear brand built on one idea: swimwear that celebrates every body. They came to us in 2023 to run their ads and look after their website.

We ran Meta and Google ads, and the return settled at around 3.5 times the ad spend. Along the way we ended up redesigning the website too.

The part people remember is the videos. We made short TikTok-style ‘magic’ videos, with outfits changing in a flick and a swimsuit appearing out of nowhere, built to stop the scroll. A couple of them reached around a million views each.

The approach

How the growth actually happened.

  1. 01

    Ads at a 3.5x return

    Meta and Google ads at around a 3.5x return.

  2. 02

    Looked after, then redesigned

    Maintained at first, then redesigned.

  3. 03

    The magic videos

    Short transition videos that reached around a million views each.

Gallery

2 more from the elspiri swimwear archive.

More work

Three more to chew on.

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