The work
HIM is a new play by Natalie Ekberg: darkly funny, emotionally charged, and at the Union Theatre in London for twelve performances. When Natalie came to us, opening night was ten days away.
Ten days is no time for a slow build, so we did everything at once. A ticket page listing every performance, with labels for nights that were selling fast or sold out, updated as the run went on. A loud, bright look for the ads, built from the play’s own artwork. And Meta campaigns aimed at the audiences most likely to love it.
As the reviews came in, we turned them into ads the same day: five stars from QueerGB, the best lines from London Queer Social. A play nobody had heard of a week before now had other people vouching for it.
The run reached half sold, and one night sold out completely.
