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Case study · YouTube

LokmanVideo

40k → 2M+ subscribers, on retainer since 2017.

YouTube creator · 2017 – present

LokmanVideo YouTube channel banner
Subscribers
40k → 2M+
Lifetime views
1.1B+
Relationship
Since 2017, ongoing
YouTubeYouTube creator2017 – presentCase studyThe Social Target

Before

40kSubscribers

Now

2M+Subscribers

The work

We’ve worked with LokmanVideo since 2017, when the channel had around 40,000 subscribers. What started as strategy consulting quickly turned into a full talent-management retainer covering project management, content creation, royalty-free music sourcing, and paid ads. And the relationship has been continuous ever since.

Today the channel sits above 2 million subscribers and past 1.1 billion lifetime views. Recent work has included promoting Lokman Maze Adventure, a mobile game tied to the brand, via Meta ads. The campaign drove more than 10,000 downloads inside its first push.

Compounding only works if you keep showing up, and every retainer month since 2017 has added growth that competitors can’t replicate from a standing start.

More work

Three more to chew on.

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READY WHEN
YOU ARE.

Tell us about your business in ninety seconds. If it’s a fit, we reply by email within the working day. If not, we send you something useful instead. We never promise the moon.

The Social Target · Limited · Est. 2017 · London