The work
Marco Zanoni teaches Logic Pro, and in Italy, people who use Logic Pro know his name. When we started in 2024, the knowledge was there and the audience was growing, but the academy was a small business.
We turned his teaching into a catalogue. Courses with a clear promise each, like Il Pianoforte Pop/Rock, which takes complete beginners to playing full songs. And the Masterclass Musica & AI, built for producers who want to use AI tools without losing their own sound, which is updated as the tools change.
Around the catalogue we built the engine: a mailing list with email funnels that move people from a free tip to a full course, a landing page for every course, Meta ads to bring in new students, and a YouTube plan that took the LPXI channel past 120,000 subscribers. The academy now counts more than 3,000 students.
In the first year, revenue grew ten times over. In the second, it grew another 30% on top.
In December 2025 Marco published his book, Almanacco dei trucchi di Logic Pro. It went to #1 in Music Recording & Sound on Amazon.
