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Case study · Online learning

Valerio Silvestro Academy

40k → 500k+ subscribers, and 1,500+ new students.

Online music theory school · 2022 – 2024

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Valerio Silvestro at the piano: studying is not enough
YouTube subscribers
40k → 500k+
New students
1,500+
Online learningOnline music theory school2022 – 2024Case studyThe Social Target

Before

40kYouTube subscribers

Now

500k+YouTube subscribers

The work

Valerio Silvestro’s promise is simple: music theory, made simple. Harmony, scales and chords explained so that people finally get them. When we started working together in 2022, his YouTube channel had about 40,000 subscribers.

We grew the channel first, because for a teacher the channel is the shop window. Titles that ask the question a musician is already asking (does talent exist? why is studying not enough?) and a steady rhythm of videos took it past 500,000 subscribers.

Then we gave those viewers somewhere to go. The Valerio Silvestro Academy and courses like Santa Armonia turned viewers into students: more than 1,500 new students came in while we worked together.

The approach

How the growth actually happened.

  1. 01

    Channel as shop window

    A YouTube plan that took the channel from about 40,000 to more than 500,000 subscribers.

  2. 02

    Courses with a clear path

    Video courses with a clear path from free lesson to paid course.

  3. 03

    1,500+ students

    More than 1,500 new students across the academy and the video courses.

Gallery

3 more from the valerio silvestro academy archive.

More work

Three more to chew on.

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The Social Target · Limited · Est. 2017 · London