The work
Federico Malaman is one of Italy’s best-known bass players. In 2020, with every stage closed, he needed his audience to find him online instead.
We built that audience on every channel at once. YouTube came first, with lessons, practice-alongs and jams with players he admires, and the channel is now past 100,000 subscribers. Instagram and the mailing list grew alongside it, so each new fan had a next step.
Then we turned the audience into a business. Federico’s online courses became a school, and this month it moves onto our own course platform. His method books, like Mala Walking, sell to the same audience.
When he released his album MIST, we ran the launch: the campaign, the promo videos with subtitles and the physical CD. It reached more than 37,000 unique listeners.
