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The Social Target· Music ·· Jazz pianist and composer ·· 2021 – present ·· Case study ·· The Social Target ·· Music ·· Jazz pianist and composer ·· 2021 – present ·· Case study ·· The Social Target ·
↳ Case study · Music
Francesca Tandoi
Great art deserves to be heard. For five years, we have made sure Francesca’s is.
Jazz pianist and composer2021 – present
/ LokmanVideo // Antonio Palmucci // The Great Murder Mystery // LokmanVideo // Antonio Palmucci // The Great Murder Mystery /
↳ The work
Francesca Tandoi is a jazz pianist, composer, and bandleader with an international reputation. Her artistry was never in question. What she needed was for the right people, all over the world, to find her work.
Five years ago we started with her first video course. We built the Meta ads that put it in front of jazz lovers internationally, and the email marketing that turned interested listeners into students. The course found its audience, and it kept finding it.
Marketing an artist is not like marketing a product. The work had to sound like her: serious about the craft, warm, never salesy. Every ad and every email carried her voice, because that is what her audience came for.
Over five years the relationship grew from that first launch into the rest of her digital presence, including a full rebuild of her website, so the home of her work now matches the standard of the work itself.
Great art deserves to be heard. For five years, our job has been to make sure it is.
↳ The approach
How the growth
actually happened.
01
The launch
Took her debut video course to market with Meta ads built for an international jazz audience.
02
The nurture
Email marketing that turned listeners into students, written in her own voice.
03
The compounding
A five-year partnership that kept the course selling and expanded into her wider presence.
04
The home
A full website rebuild so her digital storefront matches the artistry.
↳ In their words
“Alessandro is super professional, reliable and very very quick whenever I need something. It’s been a real pleasure working together.”
↳ Gallery
1 more
from the francesca tandoi archive.
↳ More work
Three more
to chew on.
YouTube creator
LokmanVideo
40k → 2M+ subscribers over eight years on retainer.
Read the case→YouTube creator · game studio
Antonio Palmucci
400k → 5M+ subscribers, a Guinness record, and a mobile game.
Read the case→Immersive theatre · The Lost Estate
The Great Murder Mystery
11,000 tickets sold and a near sell-out across a ten-week run.
Read the case→
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.