The work
Francesca Tandoi is a jazz pianist, composer, and bandleader with an international reputation. She needed the right people, all over the world, to find her work.
Five years ago we started with her first video course. We built the Meta ads that put it in front of jazz lovers internationally, and the email marketing that turned interested listeners into students. The course found its audience, and it kept finding it.
Marketing an artist is not like marketing a product. The work had to sound like her: serious about the craft, warm, never salesy. Every ad and every email carried her voice, because that is what her audience came for.
Over five years the relationship grew from that first launch into the rest of her digital presence, including a full rebuild of her website, so the home of her work now matches the standard of the work itself.
For five years, our job has been to make sure her work is heard.
