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Case study · Branding

Giancarlo De Trizio

A night sky on the bass drum of Caparezza’s drummer.

Logo and drum head design · drummer for Caparezza

GC drum head artwork: a starfield, an orange four-point star and the GC monogram
BrandingLogo and drum head design · drummer for CaparezzaOn retainerCase studyThe Social Target

The work

Giancarlo De Trizio is the drummer in Caparezza’s band, which means arenas, festivals and a lot of cameras pointed at his kit. The front of the bass drum is the one surface everyone in the room can see.

We designed a mark of his own, separate from the band: his initials, G and C, drawn as one interlocking shape. Then we built the drum head around it. A deep night sky, a single orange four-point star at the centre, and the GC mark beside it, simple enough to read from the back of a venue.

It is printed on a Remo head and on stage with him.

More work

Three more to chew on.

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Francesca TandoiLokmanVideoAntonio Palmucci

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The Social Target · Limited · Est. 2017 · London