The work
Jamie Ellis has played in pub bands, studied music at university and worked as a session guitarist around the world and in the West End. Play Like A Pro is where he teaches what he learned on the job, to adults who want to play properly.
He came to us to scale his Meta ads. We started with what his customers had already told him: more than 4,000 answers about where they get stuck. Those answers shaped every campaign since, from the Guitar Soloing Made Simple launch to an always-on soloing campaign and The Guitar Breakthrough Bundle for Black Friday.
Then we went through his emails one by one, fixed what was broken and rebuilt the soloing flow so the free plan leads on to the course. And we built the practice plan system: a new lead fills in a short form, and a personalised plan arrives by email as a branded PDF, with nobody touching it.
