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Case study · Online learning

Riccardo Merlini

Drum camps sold around the world.

Drummer · Drumzilla Drum Camps · 2025 – present

Tell us about your business
Riccardo Merlini playing drums in the studio
Relationship
1.5 years, ongoing
Camps
Italy + worldwide
Now building
Drumzilla Academy
Online learningDrummer · Drumzilla Drum Camps2025 – presentCase studyThe Social Target

The work

Riccardo Merlini brings drummers together at Drumzilla Drum Camps, in Italy and around the world. A camp is a big decision for a drummer: travel, time, money. It has to feel worth it before anyone books.

For about a year and a half we have sold those camps, with Instagram ads, and with a YouTube channel that shows what a Drumzilla weekend is like. His video courses sell on the same audience.

Now we are building the next step with him: the Drumzilla Academy.

The approach

How the growth actually happened.

  1. 01

    Camps, sold abroad

    Instagram ads that sell camps in Italy and abroad.

  2. 02

    A channel that shows the camp

    YouTube growth that shows what a camp is like.

  3. 03

    Drumzilla Academy

    The Drumzilla Academy, built with him now.

Gallery

3 more from the riccardo merlini archive.

More work

Three more to chew on.

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